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    The #kaktus2018 awards were granted!

    Last night, the portal Marketing mreza awarded organizations, companies, institutions and agencies for the best and most professional individual and integrated campaigns at the fourth national Festival of Integrated Communications KAKTUS 2018.

    132 projects competed for awards this year, which is a 6.5 percent increase compared to last year.

    The campaign „Munchmallow – A Unique Story“, designed and implemented by the Ovation BBDO agency for the client Jaffa Crvenka, was declared the Integrated Campaign of the Year – Grand Prix. The Ovation BBDO Agency, with 13 finalists and five winners, was declared the Agency of the Year. This agency won awards in the individual campaign category – PRINT for the campaign “Zajecarsko is black” (client: HEINEKEN Serbia) and the adapted international integrated campaign for „Chipsy football passion“ (client: Marbo Product).

    With four winners and six finalists, Vip Mobile was declared the Advertiser of the Year for the second year in a row.

    Izvor: BIZLife

    Foto: Promo

    Piše: T. K.

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