German investment bank invests in Tehnomanija
The German Development Finance Institution (DEG) has approved a loan of EUR 10 million to Tehnomanija d.o.o. for investing in IT infrastructure and redefining and modernizing part of the logistics and distribution processes and operations, which are the two main pillars of the company’s transformation from the leading domestic retailer in the field of electronic and electrical devices into the regionally present e-tailer with the aim of expanding the range and the business model.
DEG has been present in Serbia for many years – both through investments in the banking sector of Serbia, and through financial investments in the economy.
General Manager of Tehnomanija d.o.o. Matija Protic points out that the company has got a serious financial partner:
The decision of the German Investment Bank to provide long-term financing for the company is an obvious expression of great confidence in our business model. We are in the process of digital transformation of the company with the goal of Tehnomanija growing from a retail company into an e-tail company, which will become a regional leader through the omnichannel sale of a large number of different product categories. The focus of the company in the coming period is to develop e-commerce and offer customers a unique shopping experience with a wide range and first-class service.