BIZLife list „30 under 30“: Milica Ralic, business

Milica Ralic was born in Belgrade in 1988. She graduated from the Faculty of Economics in Belgrade, majoring in finance, banking and insurance. She began her work experience in the company Philip Morris by applying for an advertised internship in the largest tobacco company in 2012. Following the interview, she was employed in the marketing department. After working on Marlboro and Chesterfield brands, she went to Switzerland based operational headquarters of Philip Morris for professional development in 2014, where she dealt with the portfolio within the EEMA Regional Marketing & Sales team and where she had the opportunity to cooperate with more than 20 different countries. She brought her rich experience from the headquarters back to Belgrade in 2016, when she became Marlboro Red Brand Manager. Her biggest business success so far is work on launching of a product with a potentially reduced risk, which tobacco industry considers a turning point and beginning of a new era in its business. She currently works as an IQOS Marketing Manager.

Izvor: BIZLife magazin