Kada je u pitanju moda, često staro postaje opet novo. Italijanski modni magazin Vog (Vogue) je u januaru 2020. godine zamenio je sve fotografije, čak i naslovnu stranu, ilustracijama.

Razlog? Da bi se smanjio negativan uticaj fotošutinga na životnu sredinu, ili je pak nešto drugo u pitanju – kao na primer ušteda novca. „Šuška se“ po internetu da je Vog godinama u problemu zbog toga što je prodaja magazina stalno u padu, a samim tim se smanjuju i prihodi od reklama.

„Ovo je prvi put da je Vog to uradio od pojave fotografija u magazinu početkom 20. veka“, zvanično je saopštenje za javnost kompanije Conde Nast. Dodali su i da je svrha ovog veoma hrabrog poteza održivost.

Urednik italijanskog Voga, Emanuele Farneti u saopštenju objavljenom na sajtu magazina naveo je da je ovakvom odlukom želeo da lansira poruku. Urednik čaopisa je objasnio da je na izdavanju septembarskog broja radilo 150 ljudi, koji su zbog posla bili na 20 avionskih letova i desetine puta putovali vozom.

On je istakao i potrošnju struje, plastični otpad i veliku količinu bačene hrane koja je obezbeđena tokom trajanja fotografisanja i snimanja. Za ilustracije u prvom ovogodišnjem broju angažovani su japanski ilustrator Jošitaka Amano, slikar poreklom iz Mozambika, Kasi Namoda i italijanski crtač stripova Milo Manara. Uoči izlaska na kioske Vogue je predstavio javnosti sedam različitih naslovnih strana, koje su delo različitih autora.

Ovde možete pogledati ilustracije:

 

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @David_Salle featuring @LiliSumner in @Gucci styled by @TonneGood Cover 1 of 7 *** „All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods“. @efarneti See more via link in bio. Full credits: #LiliSumner @nextmodels Editor in chief @efarneti Creative director @ferdinandoverderi Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th Female figure wearing @Gucci by Vanessa Beecroft @VBuntitled Cover 2 of 7 *** „All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @DelphineDesane @DelphineDesaneStudio featuring @AssaBaradjiofficial in @Gucci Cover 3 of 7 *** „All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #AssaBaradji @heroesmodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @Cas_Amandaa @Cas_Namoda featuring @Ambar_Cristalz in @Gucci Cover 4 of 7 *** „All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #AmbarCristalZarzuela @nextmodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @Yoshitaka_Amano featuring @LindseyWixson in @Gucci Cover 5 of 7 *** „All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #LindseyWixson @thesocietynyc Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @MiloManara_official featuring @OliviaVinten in @Gucci Cover 6 of 7 *** “I owe everything to women,” says Milo Manara, the father of erotic comics. The artist who collaborated with Hugo Pratt, Federico Fellini, and Alejandro Jodorowsky, this year, is celebrating fifty years of career. “For my cover I referenced the greatest of models, Michelangelo’s David, but in female form. I wanted to recreate the same pose, the quiet pride of the victor, which is the attitude that represents femininity in our times despite male resistance. David took on Goliath’s brute force with a slingshot. He won by using intelligence. Today, women have a great Goliath to defeat: male chauvinism, the patriarchy, and violence.” #MiloManara See more via link in bio. Full credits: #OliviaVinten @dnamodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @Paolo.Ventura featuring @FeliceNova in @Gucci Cover 7 of 7 *** „All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #FeliceNovaNoordhoff @michamodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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