BizTW dnevnik: Humanitarni kalendar zaposlenih muškaraca u HuffPost-u
Koliko je Twitter savršeno mesto za kampanje, a posebno kada su to one prve faze, takozvani „teaser“-i u pitanju pokazuje i kampanja Huffington Post-a.
Ovaj poznati internet portal pokrenuo je kampanju za pomoć ženama koje menjaju svet (RaiseForWomen.com) i sajtu koji prikuplja sredstva kako bi se tim ženama ili organizacijama koje se bave tom temom pomoglo (#raiseforewomen). I to na vrlo neobičan način.
HuffPost napravio je kalendar muškaraca zaposlenih u kompaniji (#manofhuffpost), a na Twitteru su počele da se pojavljuju i pojedine fotografije kao najava.
Tvitovi su naravno krenuli od direktorke Arianne Huffington, preko zvaničnog naloga kompanije i sada se šire internetom.
The #menofhuffpost calendar will be revealed tomorrow! #raiseforwomen Here's a sneak-peek: twitter.com/ariannahuff/st…
— Arianna Huffington (@ariannahuff) May 29, 2013
Have you heard? There's a #menofhuffpost calendar (raiseforwomen.com) and here's a behind-the-scenes peek: twitter.com/HuffingtonPost…
— Huffington Post (@HuffingtonPost) May 28, 2013
Oh yeah!!! RT @huffingtonpost: The #menofhuffpost are doing their part to help raiseforwomen.com PREVIEW: twitter.com/HuffingtonPost…
— Alejandra Serna (@aserna84) May 27, 2013
The men of @huffpostcrime & @huffpostweird MT @huffingtonpost: The #MenOfHuffPost calendar is coming soon… twitter.com/HuffingtonPost…
— Ethan Fedida (@ERFedida) May 27, 2013
This is awesome! “@huffingtonpost: The #menofhuffpost calendar is coming soon… #raiseforwomen sneak-peek: twitter.com/HuffingtonPost…”
— Sarah Haselkorn (@shaselkorn) May 24, 2013
